Matt Murphy

For businesses whose site has fallen behind the business

Website redesign that keeps what already works

Your current site, rebuilt to be clearer and faster on a phone, without losing the pages and search traffic you already have.

Redesign Four to six weeks

Not sure where to start? Site & search check-up

Book a 20-minute callWhere we start

Before and after: the same business and the same pages, clearer and built for a phone, with old addresses pointed to new ones.

What you get

  • A new design, phone first
  • Your content kept, trimmed and updated
  • Every old address pointed to its new page
  • Faster pages, checked before and after
  • Accessibility checked
  • A way to edit it yourself

Old pages are redirected, or retired on purpose. Nothing just disappears from search.

How it works

  1. Check-up

    What’s working, what isn’t, what to keep.

  2. Plan

    Which pages stay, merge or go.

  3. Rebuild

    You see it working before it goes live.

  4. Switch over

    Old addresses point to the new pages.

Proof

  • Publishing experiment

    GroomJobs

    I started it as a job board for the pet-grooming trade. Today it’s free career and hiring guides, plus calculators that run in your browser, for groomers and salon owners.

    Read the story

  • Operating business

    Corridor Cards

    My trading-card business in Coralville, Iowa. I run card vending machines, an eBay store and a web shop, selling sealed product and singles to sports and Pokémon collectors.

    Read the story

Where we start

Redesign

Timeline Four to six weeks

Included

  • A new design for the pages you keep
  • Your content moved over and tidied
  • A redirect for every old address
  • Speed and accessibility checked before and after
  • Search Console set up to watch the switch

Not included

  • New photography
  • Rewriting every page from scratch
  • Moving your email

Not sure where to start? Site & search check-up

Book a 20-minute callOr send a note and I’ll reply with a time.

Where

In person across the Cedar Rapids–Iowa City corridor; remotely anywhere in Iowa.

Questions people ask

Will a redesign hurt my Google ranking?

It can if old pages vanish. Every old address gets pointed to its new page, and Search Console is watched after the switch.

Redesign or start over?

If the content is sound, redesign. If the site can’t be updated or the platform is the problem, a new build is usually cheaper.

Can I keep my current platform?

Often. If WordPress, Squarespace or Shopify suits the business, the redesign happens there.

Will my site go down during the switch?

No. The new site is built alongside the old one and swapped in once you’ve approved it.

What happens to my old content?

It’s kept, merged or retired on purpose, page by page. You see the list before anything changes.

Other ways to work together