In person across the Cedar Rapids–Iowa City corridor (Coralville, Iowa City, North Liberty, Tiffin, Cedar Rapids, Marion, Hiawatha, Fairfax, Solon, Mount Vernon, Washington, Muscatine, Cedar Falls, Waterloo, Dubuque, Davenport, Des Moines); remote across Iowa. Where I work

AI & automation

Where AI helps, and the busywork handed off.

Hand off the busywork

For small teams and owner-operated businesses

The same careful work eats part of every week: copying details between systems, chasing missing information, rebuilding the same report by hand.

Four ways in. Start with the review if you’re not sure where AI fits.

Start here
AI consulting
A short, ranked list of where AI would save you time, with the tool and the cost for each.
Starts withAI opportunity review
Automate a task
AI and workflow automation
A process that handles the repetitive parts, shows its work, and leaves the judgment calls with your people.
Starts withAutomation Sprint
Answer questions
AI assistant for your team
A private assistant that answers from your own documents and shows where each answer came from.
Starts withTeam assistant set-up
Handle paperwork
Document and data entry automation
AI reads the document, fills in your system, and flags anything it isn’t sure about for a person.
Starts withDocument automation

Talk about a workflow

Listing pipeline

Websites

A new site, the site you have, or a store.

A website you can be proud of

For small businesses, nonprofits and solo operators

Your site is out of date, hard to update or hard to find.

Four ways in. Start with the check-up if you’re not sure whether to fix or rebuild.

Start here
Site & search check-up
A short, priced list of what to fix first, and what to leave alone.
Starts withSite & search check-up
A new site
Web design and development
A clear, fast site you can keep current, built to show up when people search.
Starts withStarter site
The site you have
Website redesign
A faster, clearer site that keeps your content, your addresses and the search traffic you already have.
Starts withRedesign
An online store
Shopify store setup
A Shopify store with your products, shipping and tax in place, ready to take its first order.
Starts withStore setup

Scope AI does the heavy lifting behind the scenes; you approve everything that goes out.

Talk about a website

Search, email & social

Being found, and staying in touch.

Get found, and stay in touch

Customers search and find someone else. Email and social happen whenever someone has a spare minute.

Four ways in. Start with the audit if search is the problem.

Start here
SEO audit
A page-by-page list of what’s holding your site back in search, in priority order.
Starts withSEO audit
On the map
Local SEO and Google Business Profile
A Business Profile, listings and website that agree with each other, an easy way to ask for reviews, and a monthly number you can check.
Starts withLocal SEO set-up
In the inbox
Email marketing
A list that grows on its own, a welcome series that runs itself, and newsletters you approve.
Starts withEmail set-up
On social
Social media content planning
A month of posts planned in advance, with captions, templates and a rhythm you can keep.
Starts withThirty-day content plan

Talk about search or email

Products & programs

An idea to a first version, and training programs worth building.

Get your idea out of your head

For founders and domain experts

You know a field well enough to see what’s missing. The idea still lives in your head, a document or a spreadsheet.

Four ways in. Each is its own step, and you can stop after any of them.

Start here
Product discovery
A one-page brief, the user flows, and a first version small enough to build.
Starts withProduct discovery
Something to click
Product prototypes
A clickable prototype you can put in front of real people before you pay for a build.
Starts withDiscovery to prototype
A first version
MVP development
A working first version in accounts you own, built with AI coding agents under a release process, and a list of what comes next.
Starts withFirst version
A product you have
UI/UX usability review
A list of where people get stuck, in priority order, with a fix for each.
Starts withUsability review

Scope Best fit: web tools and focused products. Not a fit: safety-critical, medical or payments infrastructure.

Talk about an idea

My specialty

Find the training programs worth building

For colleges, employers and training providers

You have a program idea, a request from an employer, or a stack of labor-market reports. You need to know whether it’s worth building, what it should teach, and whether it can pay for itself.

A clear go, revise or stop decision you can defend, and when it’s a go, the materials to launch it.

Start here
Validation study
One program idea, examined properly: demand, competition, employer fit and a scenario-based financial model, ending in a go, revise or stop recommendation.
Or here
Course-development package
One course, scoped and built: competencies, outline, online content, assessments and instructor materials, ready for your instructors.

A peek inside each one

Validation study · decision summary

Should this program be built?

Demand: Is anyone hiring for this, near you?; A sourced chart and table
Competition: Who already teaches it, and where’s the gap?; A short comparison of existing options
Employer fit: Would local employers hire from it?; Evidence from employers, with its sources
Scenario model: Can it pay for itself?; Cautious, expected and ambitious cases

Recommendation

Go or Revise or Stop

The summary ends on one of these, with the reasons.

Course-development package · contents

One course, ready to teach

Competencies: What will learners be able to do?; Statements an employer would recognize
Outline: In what order?; A unit-by-unit map
Online content: What do learners actually work through?; Lesson pages, media and activities
Assessments: How will you know they can do it?; Checks, projects and rubrics
Instructor materials: Could another instructor teach it?; A facilitator guide and teaching notes

Starts with Feasibility brief

Talk about a program idea Details and questions

AI drafts, I sign off

How I build

These days I design products and direct AI coding agents to build them, under a release process I wrote myself: evidence-graded checkpoints, explicit approval before anything reaches production, and a rule that public claims have to match what’s actually built. AI drafts, sorts and checks. People make the calls that carry real consequences.

Whether it’s a course, a tool or a shelf of inventory, the work tends to go the same way.

Understand the work. Spend time with the people doing it. Map what actually happens, including the workarounds nobody wrote down.

Find what matters most. Find the one or two changes that remove the most friction or risk, and agree to leave the rest alone for now.

Build something useful. A working prototype beats a slide deck. Build the smallest thing that can be tried with real data.

Test with people. Put it in front of the people who’ll use it. Watch where they hesitate, and where they stop needing you.

Improve what matters. Keep what earns its place, cut what doesn’t, and write down what was learned so the next decision is easier.

The short version is printed on the back of my card.

House rules

Figure out what’s worth building first.
Something you can click beats a slide deck.
AI does the busywork. People make the calls.
Start small. Keep making it better.

Who is Matt? · 001/012

Back of card 001

See all the work

Also

Something else in mind?If it’s a good problem, I’d like to hear about it.Say hello

Things we could work on