Matt Murphy

For businesses whose website isn’t bringing in searches

An SEO audit that ends in a to-do list

I check every page of your site the way a search engine does, then hand you a fix list in priority order.

SEO audit One to two weeks

Book a 20-minute callWhere we start

What gets audited

  • CrawlEvery page: broken links, redirects, duplicates and dead ends.
  • IndexingWhat Google has in its index, and what it’s leaving out.
  • KeywordsThe searches you show up for, and the ones you’re missing.
  • TitlesWhat each page says about itself in search results.
  • ContentQuestions your customers search that no page answers.
  • SpeedHow fast your pages load on a phone.
  • Structured dataThe labels that tell Google what each page is.
  • LocalWhether your Google listing and your site agree.

You get a fix list in priority order, a page-by-page sheet, and a walkthrough.

What you get

  • Every page crawled and checked
  • What Google has indexed, and what it hasn’t
  • The searches you show up for, and the ones you’re missing
  • A page-by-page sheet of titles, descriptions and issues
  • A fix list in priority order
  • A walkthrough of the findings

The audit is yours. Make the fixes yourself, hand them to whoever built your site, or have me do them.

How it works

  1. Access

    Read-only access to Search Console, if you have it.

  2. Crawl

    Every page, read the way a search engine reads it.

  3. Findings

    What matters most, first.

  4. Walkthrough

    We go through the list together.

Proof

  • Publishing experiment

    GroomJobs

    I started it as a job board for the pet-grooming trade. Today it’s free career and hiring guides, plus calculators that run in your browser, for groomers and salon owners.

    Read the story

  • Operating business

    Corridor Cards

    My trading-card business in Coralville, Iowa. I run card vending machines, an eBay store and a web shop, selling sealed product and singles to sports and Pokémon collectors.

    Read the story

Where we start

SEO audit

Timeline One to two weeks

Included

  • A crawl of every page
  • Search Console reviewed, or set up if you don’t have it
  • A page-by-page sheet of titles, descriptions and issues
  • A fix list in priority order
  • A walkthrough of the findings

Not included

  • Making the fixes (each can be quoted)
  • Link building
  • Paid advertising
Book a 20-minute callOr send a note and I’ll reply with a time.

Where

Remotely anywhere in Iowa. The walkthrough is a call, or in person around Iowa City and Cedar Rapids.

Questions people ask

What is an SEO audit?

A page-by-page check of what helps and hurts your site in search: what Google can read, what it has indexed, and what each page tells it.

How is this different from the check-up?

The check-up is a quick look across your site, Google listing, tracking and email. The audit goes page by page on search alone.

Do I need Google Search Console?

It helps. If you don’t have it, I set it up as part of the audit, and it stays yours.

Will the audit fix my ranking?

No. It tells you what to fix, in order. The fixes are separate, and you can do them yourself or have me do them.

How long until changes show in search?

Small fixes can show in days. Rankings usually move over weeks or months, and nobody can promise a position.

Other ways to work together