Matt Murphy

For owners who post when they remember to

Social media content planning for small businesses

A thirty-day calendar of posts, with a caption and a template for each, built around your business and the time you have.

Thirty-day content plan One to two weeks

Book a 20-minute callWhere we start

The calendar you get: thirty days, a kind of post on each posting day, and the caption ready for each one.

What you get

  • A thirty-day content calendar
  • A caption for every post
  • Six reusable templates
  • Which platforms are worth your time
  • A weekly rhythm that fits your hours
  • A guide to planning next month yourself

A plan and the materials. You do the posting, so it still sounds like you.

How it works

  1. Listen

    What you sell, who buys, what you’ve posted.

  2. Plan

    Thirty days: what to post, and when.

  3. Make

    A caption and a template for each post.

  4. Hand over

    The calendar, and how to plan the next one.

Proof

  • Publishing experiment

    GroomJobs

    I started it as a job board for the pet-grooming trade. Today it’s free career and hiring guides, plus calculators that run in your browser, for groomers and salon owners.

    Read the story

  • Operating business

    Corridor Cards

    My trading-card business in Coralville, Iowa. I run card vending machines, an eBay store and a web shop, selling sealed product and singles to sports and Pokémon collectors.

    Read the story

Where we start

Thirty-day content plan

Timeline One to two weeks

Included

  • A calendar for thirty days
  • A caption for every post
  • Six templates in your colours
  • A recommendation on which platforms to use
  • A walkthrough of the plan

Not included

  • Posting for you
  • Paid advertising
  • Photography and video
Book a 20-minute callOr send a note and I’ll reply with a time.

Where

Remotely anywhere in Iowa; in person across the Cedar Rapids–Iowa City corridor when it helps.

Questions people ask

Will you post for me?

No. I plan the month and write the captions. Posting stays with you, so it still sounds like you and you can answer the replies.

Which platforms should I be on?

Usually one or two, where your customers already are. The plan names them and says which to skip.

How many posts a week?

As many as you can keep up for a year. For most small businesses that is two or three a week.

Do you use AI to write the posts?

It drafts from your notes and photos. I edit every caption, and you approve the plan before anything is posted.

What happens after thirty days?

You have the templates, the rhythm and a short guide to planning the next month. I can also plan it for you.

Other ways to work together