Matt Murphy

For owners who do the marketing themselves

Email marketing setup, and newsletters you approve

Your list, a signup form and a welcome series set up once, then newsletters drafted from your notes and sent when you approve.

Email set-up Two weeks

Not sure where to start? Site & search check-up

Book a 20-minute callWhere we start

A three-email welcome series, and the one-page report that shows what brought customers in.

What you get

  • An email platform set up in your account
  • Your list imported and cleaned
  • A signup form on your site
  • A three-email welcome series
  • Newsletters drafted from your notes, sent when you approve
  • SPF, DKIM and DMARC, set up

AI drafts from your notes; nothing goes out until you approve it.

How it works

  1. Check

    What you send today, and who’s on the list.

  2. Set up

    Platform, signup form, welcome series, sending.

  3. First send

    We send the first newsletter together.

  4. Keep going

    Monthly drafts from your notes, or templates.

Proof

  • Live service

    Wavelength

    My program-development studio helps community colleges decide which workforce programs are worth building, then helps build them. That means labor-market research, feasibility studies, funding search, and curriculum and course development.

    Read the story

  • Operating business

    Corridor Cards

    My trading-card business in Coralville, Iowa. I run card vending machines, an eBay store and a web shop, selling sealed product and singles to sports and Pokémon collectors.

    Read the story

Where we start

Email set-up

Timeline Two weeks

Included

  • A platform picked for your business and set up in your account
  • Your list imported and cleaned
  • A signup form on your site
  • A three-email welcome series and a template
  • SPF, DKIM and DMARC set up for your domain

Not included

  • Bought lists
  • Managing paid ads
  • The email platform’s own fees (yours, and they stay yours)

Newsletter care runs monthly: one or two newsletters drafted from your notes, sent when you approve.

Not sure where to start? Site & search check-up

Book a 20-minute callOr send a note and I’ll reply with a time.

Where

Remotely anywhere in Iowa; in person across the Cedar Rapids–Iowa City corridor when it helps.

Questions people ask

Which email platform should I use?

Shopify Email if you sell on Shopify; Mailchimp or Kit for most others. Set up in your account, not mine.

Can you use the list I already have?

Yes, if those people gave you their address. I clean it first: duplicates, dead addresses and anyone who unsubscribed.

How often should I send a newsletter?

Once or twice a month suits most small businesses. A rhythm you can keep matters more than how often.

Will AI write my emails?

It drafts from your notes. I edit, you approve, and nothing sends without your yes.

Why does DMARC matter?

It tells inboxes what to do with mail that fails the sender checks, which stops others sending as you and helps your newsletters land.

Other ways to work together